Jack Astor’s isn’t the official sponsor of anything, and that’s never stopped us before. When the NHL playoffs rolled around, we happily hijacked the buzz and jumped on the bandwagon with PUCK YEAH!
The campaign went all in on playoff fever, with in-store creative, staff incentives, an original hype song complete with a music video, and online predictor videos that let Jack’s fans put their hockey hot takes to the test. It was loud, proud, and unapologetically fun, because if there’s one thing Jack Astor’s knows how to do, it’s celebrate like a playoff win, even when it’s not officially ours.