Workopolis was Canada’s number one job site, with more new job postings each week than anywhere else. To bring that truth to life for job seekers nationwide, we turned it into something you could actually see—and search.
We created a massive word search puzzle featuring over 250 of the most-searched jobs, running as a double-page spread in Metro newspapers. The message was simple: Workopolis is literally where you’ll find the most jobs in one place.
To extend the idea, we also developed a series of socially topical inspired editorial cartoons that ran in newspapers, online, and across social media.